Craft Union employee Jo created a campaign back in December 2020 called ‘More Than A Cyclist’ following the tragic death of someone known local to Jo involved in a cycle road accident. Jo has persevered with the campaign and over the past 2 weeks has managed to create nationwide coverage and interest including potential sponsorship and a sport ambassador. This is a great achievement and a fantastic campaign, Well Done Jo!
Jo was interviewed on BBC WM radio on Saturday afternoon and there has been a huge amount of social media coverage and interest.
Link to Jo’s radio interview and article with the BBC
More than a cyclist