The UK’s leading community-led pub group, Craft Union has announced the national roll-out of its Chatter Natter Community campaign to tackle loneliness around Christmas, in partnership with the Chatty Café scheme – an initative designed to get the nation talking.
Christmas is considered to be the loneliest time of the year for more than 1.5m older people but anyone can be affected by this, as research shows that British adults and younger generations experience feelings of anxiety, loneliness and isolation too around this time.
To encourage interactions and help combat loneliness in local communities, Craft Union has launched Chatter Natter tables in its pubs which create a friendly space for people to come together and talk; whether it is for five minutes over a brew, or an hour of good conversation.
As part of the scheme, Craft Union has also organised a series of Chatter Natter Community Quiz nights whereby people are invited to come along and indulge in warm mince pies, mulled wine and enjoy an evening of entertainment, including music, games and hamper giveaways.
The Chatty Café scheme encourages conversations between customers across cafes, coffee shops and supermarkets. Craft Union is the first pub group to join the Chatty Café scheme, and 101 pub venues nationwide will be participating in the initative over the festive period.
In addition, all 345 Craft Union pubs will open on Christmas Day for a minimum of three hours to ensure local communities have a place to celebrate. Its operators across the country have signed up to the ‘Santa’s Sack’ campaign, whereby they donate personal gifts to local hospices, charities and hospitals on Christmas Day.
Rebecca Johnson, Sales & Marketing Manager of Craft Union, comments on the scheme: “It’s crucial for us to play our part in helping tackle an issue that can affect anyone, no matter your age, as our whole philosophy is based on meeting the needs of the local communities we serve.
“Our operators are committed to their customers and show their passion and enthusiasm by going out and delivering gifts to local community groups – we want to include everyone this Christmas and ensure no one has to spend it alone.”
Alex Hoskyn, Founder of The Chatty Café Scheme, added: “Christmas is widely perceived as ‘the most wonderful time of the year’, and associated with gift giving and celebrations. However, for some, the festive period exacerbates mental health issues, brings on anxiety, highlights loneliness, or family issues.
“Loneliness is a serious issue that we aim to combat via our scheme and we are excited to see so many of Craft Union’s pubs participating this Christmas, creating a hub for local communities.”
About Craft Union Pub Company: The Craft Union Pub Company aims to be the pub of choice for locals to meet up and watch their favourite sports. These pubs are generally smaller with no food offering, but have excellent audio-visual equipment, with sports and entertainment being footfall drivers. We aim to put great pubs back at the heart of the local community as we believe pubs play a vital role in the lives of their customers and we are committed to nurturing this.
About The Chatty Café Scheme: The Chatty Café was created in 2017 and its founder Alex Hoskyn initially hoped a few cafes around her local town would join – almost three years on and over 1,400 venues across the UK have joined and it has also spread to Gibralter, Poland and Australia. The concept is very simple – a venue designates a Chatter and Natter table which is where customers can sit if they are happy to talk to other customers. It creates a safe space for people to interact. It’s about simple human interaction which can make a huge change to someone’s day.
Issued on behalf of Craft Union by Fleet Street Communications. For further information contact:
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